Search visibility · Istanbul
SEO in Istanbul: two languages, two markets, one business.
Istanbul is home to a large Afghan community and to many businesses that trade with Afghanistan, and it is where we have also worked. A business here often has two audiences: Turkish customers in the city and Dari-speaking customers, including people back home. We keep the two versions separate, tagged and written in their own language, so each search lands on the right one.
Turkish for the street, Dari for the community
The Turkish page is written for people who found you in Turkish, with the wording a local customer expects. The Dari page speaks to the Afghan community and to contacts in Afghanistan, and neither is a literal copy of the other.
Search engines told which page is which
Each language version has its own address and its own title, with language tags that point the two at each other. Without that, a Turkish search can land on Dari text and the visitor leaves.
The map entry has to match the door
In a city this large, the profile needs the district, the exact location and the phone that is answered, because a vague pin sends people across the city. We check it against how customers actually arrive.
څه ترلاسه کوئ
- Turkish and Dari page versions
- Language tags between versions
- District-level map entry
- Contact details for both markets
We already have a Turkish site. Can you add Dari to it?
Yes, and it is usually better than starting again, provided the two versions get separate addresses and proper language tags. We would look at the current structure before saying what needs to change.
Can you work with a business that sells back in Afghanistan?
We can, and we will be clear about what a page can do from Istanbul and what depends on how you deliver and take payment. Those practical details are yours to confirm, not something a page can fix.