Wholesale identity · Mazar-i-Sharif
Logo design Mazar-i-Sharif: one mark that holds across the north.
A business based here may sell through several towns, so its mark is often seen far from the shop that owns it. That makes consistency more useful than decoration: the same shape, weight and colour wherever a dealer or a customer meets it. We build the set for that distance.
Designed to be reproduced by others
Dealers and printers in other towns will reproduce the artwork without you in the room. The files therefore come with simple rules: exact colours, a minimum size and a version for a single-colour print.
A system, not one picture
A main mark is paired with one or two simple variations for a carton, a signboard and a receipt. Keeping the family small makes it easier for staff to choose the right version instead of inventing a new one.
Names that stay readable at a distance
Long trading names are set with care so the shape still reads on a board seen from the road. We test the line breaks in Dari and in Latin rather than forcing one layout onto both.
څه ترلاسه کوئ
- Main mark and two variants
- Dari and Latin versions
- Rules for dealers and printers
- Files for sign, carton and receipt
Can several shops use the same mark with different town names?
Yes, if they are part of one business. We plan a fixed place for the town name so each branch looks related without redrawing the whole mark.
How do you keep the colours the same across printers?
Every file carries the agreed colour values and a plain-language note for printers that work without them. We also include a one-colour version for the cases where colour cannot be matched.