Istanbul · Two markets
Facebook ads in Istanbul, where two languages meet two markets.
Istanbul holds a large Afghan community and many businesses that trade with Afghanistan, and we work here as well as in Kabul. An ad aimed at both audiences at once usually reads well to neither. We separate the two, write each in its own language, and keep the enquiry path clear.
Two audiences, two sets of posts
A customer in Istanbul wants a local address and a Turkish conversation; a buyer in Afghanistan wants delivery details and Dari. We build separate campaigns instead of one post with a mixed caption. Each audience sees only the message meant for it.
Turkish and Dari, both written properly
Translated-sounding copy lowers trust on either side, so the Turkish is written as Turkish and the Dari as Afghan Dari. Names, prices and dates are checked in both versions. We do not pad one language with the other.
Distance handled before the sale
When buyer and seller are in different countries, the post has to say how payment, delivery and follow-up work. We put those facts in the message flow rather than hiding them in small print. The customer can then ask a useful question instead of guessing.
What you get
- Two campaigns for two audiences
- Turkish and Dari copy
- Payment and delivery details
- Reply guide
Can you run ads from Istanbul to customers in Kabul?
Yes. We can target readers in Afghanistan separately and write that version in Dari, but the page and contact route then have to be clear for someone who cannot visit in person.
Do you write the Turkish copy yourselves?
Yes. Our team works in Turkish, Dari, Pashto and English and writes the Turkish and Dari versions separately, and we review both with you before they are used.