Guides
Dari and Pashto SEO: how to be found in Afghan languages.
Many Afghans search in Dari or Pashto, and few sites are built for it. That is an opening, if the site is built correctly.
One address per language
Give Dari and Pashto their own URLs and link them together with language tags so search engines show the right version.
Mark the language and direction
Set the page language and right-to-left direction correctly so text renders and is understood.
Write the way people search
Natural everyday wording beats translated English. Titles should contain the words your customers actually type.
Fast pages, mobile first
Speed on a mid-range phone is part of ranking and part of whether a visitor stays.
Give each language its own address, mark it correctly, write naturally and keep pages fast.