Paid social · Herat
Facebook and Instagram ads for Herat's city buyers and regional trade.
Herat sits in western Afghanistan near the Iranian border, and its businesses deal with customers and suppliers across the region, not only across the street. That makes one ad plan too blunt: the person buying for a household and the trade contact comparing goods need different messages. We split the account so each group sees something aimed at it, and both can reach you on WhatsApp.
Two audiences in one account
One campaign stays close to the city for everyday buyers, while another reaches the trade contacts you already work with and the visitors who come through. The separation keeps the budget honest and the wording specific.
Copy that does not sound translated
Dari is written for local buyers, and English is used where a supplier or trade contact prefers it. We write both from the same brief so the offer, the dates and the contact details match instead of drifting apart.
Distance decides the split
We agree how much of the budget stays in Herat and how much goes to the wider region, then adjust after the first round of messages. Areas outside your delivery or collection range are excluded instead of quietly absorbing spend.
څه ترلاسه کوئ
- City and regional ad sets
- Dari and English copy
- Supplier and buyer audiences
- Message ads for trade enquiries
Can you target customers outside Herat as well?
Yes, as long as we can describe where they are and why they would buy from you. We build a separate ad set for the regional audience so it does not compete with the city campaign for the same budget.
We sell to suppliers as much as to families. Does that fit?
It does, but the two need different ads and different first questions. We map which side brings more of your revenue and give it the clearer message, while the other still gets a simple, honest page.