Paid social · Jalalabad
Facebook and Instagram ads for Jalalabad and the road out of it.
Jalalabad is the main city of the east and the capital of Nangarhar, on the main road toward the Pakistan border. That means your customer is not always a neighbour: some are passing through, and some are elsewhere in the province and only see you on a phone. We set the audience to include both without pretending the whole country is local.
A pin and a corridor
The city centre is one part of the map; the road toward the border and the province around it are another. We build them as separate audiences so a message for a nearby buyer is not spent on someone hours away.
Short enough to read in passing
Someone between two places gives an ad a few seconds, so the first line names the shop and the thing it sells. Opening hours, the district and a way to message come next, without a paragraph in the way.
A message worth keeping
When a traveller messages, the chat stays in their phone after they leave, which is useful if they pass again or send someone else. We make sure the preset message asks enough to be answered later, not only in the moment.
څه ترلاسه کوئ
- City and corridor audiences
- Short copy for passing viewers
- WhatsApp messages that save
- Nangarhar province targeting
Can the ads reach beyond Jalalabad city?
Yes, we can include the province and the route toward the border, then keep the city as a separate ad set. The split tells you which area is sending messages instead of blending both into one number.
Our customers often pass through. How do we keep them?
The ad can open a WhatsApp chat that stays on their phone, and the first message can carry the shop name and location. After that it is your team's reply that decides whether the contact is useful.